Atobi Rebrand
Discover the transformative journey of Atobi's rebranding project, where I led the development of the brand's visual identity. From logo redesign to website overhaul, explore how Atobi's evolution towards enterprise-level services was gracefully captured while maintaining its unique charm.
Client:
Atobi
Role:
Creative Direction, Branding, Web Design, Multi-Channel Design
Date:
2023
Atobi's Identity Transformation: Merging Maturity and Innovation
In 2023, Atobi underwent a significant rebranding effort to reflect its growth and transition towards enterprise-level services. Taking charge of the project, I directed the development of Atobi's visual identity, infusing elements of maturity and innovation while preserving its inherent appeal. By revamping the logo and establishing a cohesive color palette, I ensured that Atobi's rebranding efforts resonated with its clientele while projecting a sense of trustworthiness and professionalism.
Atobi's Digital Evolution: Seamlessly Fusing Form and Function
As part of Atobi's rebranding initiative in 2023, I spearheaded the redesign of the company's website to align with its refined brand identity and enterprise-focused approach. Combining aesthetics with usability, I crafted a digital experience that not only showcased Atobi's services but also embodied its core values of innovation and reliability. With strategic design choices and attention to detail, the resulting website offered an engaging and intuitive user experience across all platforms, reinforcing Atobi's position in the market.
