Editor
An article builder module within the Atobi app, simplifying content creation and enhancing collaboration for users; focused on streamlining an article creation process with intuitive tools and empowering teams to create engaging content effortlessly.
Client:
Atobi
Role:
UI/UX, Product Design
Date:
2022-2023
Problem Statement
Introduction
As the lead designer of the Editor module within the Atobi platform, I embarked on a journey to simplify content creation. Grounded in empathy and user-centricity, our goal was to empower every user within our app to become a proficient content creator.
Rachel
Brand Content Creator
When creating promotional content, Rachel needs a tool that makes it easy to produce visually appealing materials quickly, helping her showcase the brand's products and promotions effectively.
Jacob
Retail Brand Manager
When managing marketing efforts, Jacob needs a platform that allows him to coordinate campaigns across multiple locations seamlessly, helping him drive foot traffic and sales for the brand.
Emma
Employee
When staying updated about company news and promotions, Emma needs a platform that provides easy access to relevant information and training materials, helping her deliver better customer service and stay connected with her team.
Ideation and User-Centric Design
The journey began with understanding our users deeply. Collaborating closely with stakeholders, we delved into the core needs and pain points of content creators. Sketches and wireframes were drafted to visualize a solution that prioritized intuitive design and essential features like personalized cover photos and seamless content creation - adding block variety of block types (text, images, videos, and actions).
Iterating Through Collaboration
Landing at the final hi-fi design was a result of an iterative journey. Testing with the Customer Success team and gathering feedback from clients/customers were integral parts of my process. Through collaborative efforts and an unwavering commitment to incorporating feedback, I refined the Editor to better serve the evolving needs of our users.
Empowering Users with Intuitive Tools
The culmination of our efforts resulted in the Atobi Editor—a seamless platform that consolidated content creation and collaboration. With intuitive features and robust functionality, the Editor became a cornerstone in driving brand alignment, execution efficiency, and improved communication.
Enhancing Collaboration with Thoughtful Design
The launch of the Editor module emphasized the importance of listening to user feedback and continuously iterating on design solutions. By providing users with accessible tools for content creation, we fostered a spirit of collaboration and communication within the Atobi platform, grounded in a genuine desire to serve our users' needs.
